Your own opinion. Executives and entrepreneurs think that their customers are just like them. So they design a product based on what they like. Which is obviously wrong, when you think about it — we’re the opposite of normal people. Most people don’t do what we do or like what we like. (And it’s worse if […]
Tag Archives: market research
Better market research: Just ask
Before you go spend a bunch of money on market research, why not just ask your customers what they think? Here’s a great example from Amazon:
Your secret source of free market research
Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website. People who know the victim know there […]
Where’s your feedback button?
Every copy of Quickbooks has a button right in the main toolbar asking for Feedback. Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research? Wouldn't it be easier to just ask?
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