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Tag Archives: market research

The worst market research in the world

Your own opinion. Executives and entrepreneurs think that their customers are just like them. So they design a product based on what they like. Which is obviously wrong, when you think about it — we’re the opposite of normal people. Most people don’t do what we do or like what we like. (And it’s worse if […]

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Better market research: Just ask

Before you go spend a bunch of money on market research, why not just ask your customers what they think? Here’s a great example from Amazon:

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Your secret source of free market research

Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on murders in Washington, DC. She often scoops the police reports of a murder by looking at what people are searching for on her own website. People who know the victim know there […]

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3 ways a small business can use Twitter

[Here's a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] In just a few minutes a day and without adding more staff, a small business can use Twitter as an excellent starting point toward fantastic social media. Once you’re going, you […]

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Where’s your feedback button?

Every copy of Quickbooks has a button right in the main toolbar asking for Feedback.  Every piece of software, every product, every web site should have a feedback button. How much do you spend on market research?  Wouldn't it be easier to just ask?

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