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Tag Archives: marketing a store opening

How to get city-wide promotion by die-hard fans for $4,000

A local Apple store celebrates a remodeling by giving away 1,000 t-shirts. It probably cost them $4,000. Who wears logo shirts? Die-hard fans who love your brand. Now Apple has 1,000 fans walking around advertising the store for years — fans who feel extra-special because they have a collectible shirt. How can you excite and […]

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