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Tag Archives: marketing advice

It’s not the critic who counts

Fascinating how many Deadheads found a reason to criticize the Grateful Dead’s farewell concert tour (example). Folks, it’s a concert by a band that played more than 2,500 concerts over the years. And this time you can watch a live stream for 20 bucks. About as uncontroversial as you can get. But here’s the real […]

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Why do the most sophisticated marketers still use YouTube?

I noticed this video about a product launch for ExactTarget/ It’s hosted on YouTube. Q: Why would one of the most sophisticated marketing tech companies put their videos on a free site like this? (I’m sure they have some super-duper video tool they can use.) A: For the same reason that people used to advertise […]

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4 proper steps to follow up a sale

We had a great adventure with Arkansas Valley Adventures on our family trip to Colorado. AVA really nailed the customer follow-up experience too. What they got right: Say “thank you” Ask for feedback  Ask for reviews and sharing in social media Offer a discount for a future purchase  Try these four things and you’ll turn one-time […]

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Hi! I’m back.

I haven’t written my daily blog posts in a few months, but I’m back, and plan to hit it regularly again. This is my biggest break since I started writing in 2001, and I’m glad I did it. I had a lot of deep strategic and marketing writing to do for the company, so I […]

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Newsletter #1000: The “Greatest Hits of All Damn Time” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] This is the 1,000th issue of the Damn, I Wish I’d Thought of That! newsletter. (Well, not quite — in the […]

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Remember Vine?

It’s been a more than a year since Vine was launched as Twitter’s video app.   Marketers were freaking out. Consultants were selling advice. Everyone was climbing the walls trying to figure out how to make it work.   Guess what? It didn’t matter at all if your business used Vine or not. And if […]

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How to prioritize your marketing

It’s hard to choose between a zillion good marketing options. Nick Scarpino gives you a good framework to decide in his book, Hey Marketers, Get Your Priorities Straight: Prioritize marketing communications that reach your target markets. There are so many ways to group customers into target markets, and you should choose the ways that work best […]

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Good Work

You can do you good work or bad work. Do bad work, and you’ll have a bad time. Repeat. Do good work, and you’ll feel good about it (and yourself). You might have a good time, too. Repeat. If you don’t have a good time, go do some other kind of good work. You get […]

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