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Tag Archives: marketing training

Never underestimate the cost of negative word of mouth

October 17, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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Quaker Oats’ case study: How Cap’n Crunch was introduced to social media

January 10, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Join us at BlogWell: How Big Brands Use Social Media in Dallas on Jan. 24

November 23, 2011

SocialMedia.org is hosting BlogWell in Dallas on January 24th and we’re going to hear case studies from talented social media leaders at brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, and AT&T. This event is all about how big brands use social media. No agencies, no startups — just big companies […]

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How to permanently increase your word of mouth

May 25, 2011

Teach your customers to become word of mouth marketing experts. Imagine if your customers started doubling the referrals to you. Every customer who learns the basics of word of mouth becomes a permanently expanded sales channel for you. Don’t just hope it will happen — teach them how to do it. This works especially well […]

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SunGard’s video case study: Lessons in BtoB Community Building, presented by Leah Patterson

December 23, 2010

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and InterContinental Hotels Group share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Scholastic’s video case study: Transforming Book Clubs Customers into Brand Ambassadors, presented by Ivy Li and Morgan Baden

December 17, 2010

Come to BlogWell: How Big Brands Use Social Media on February 2 to hear Toyota, Texas Instruments, REI, Kellogg’s, Dell, Coldwell Banker, Sabre Holdings, and more share social media case studies. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant presentations like […]

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Learning to be a Chief Customer Officer

November 29, 2010

I highly recommend Jeanne Bliss’ “Virtual Chief Customer Officer Bootcamp” (and her books too). You’ll get slides, tools, videos, and all types of resources for the brave customer crusaders of the world! More about the boot camp here.

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Newsletter #792: The “10 Ways to Make Your Charity Project Go Viral” Issue

July 15, 2010

Word of mouth is more than a marketing technique, it’s a powerful way for important messages to spread. We were so amazed by the work of charity: water, we’re making them the official cause of our upcoming Word of Mouth Supergenius event on July 20 in New York. You can show the world what word […]

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A word of mouth master at work. Spreading word of mouth. And tomatoes.

July 5, 2010

Our Word of Mouth Supergenius conference is so good that past participants are doing their own campaigns to promote the event. Watch Craig Flynn of WindsorONE — a word of mouth marketing master — show you how it’s done. An amazingly clever campaign. Come meet Craig and learn from 30 incredibly clever people. Our promise: […]

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