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Tag Archives: marketing

So many sales lost…because of one important action

I am a big fan of Woot’s email promotions. More here. But they stopped coming months ago — and I didn’t notice. Because nobody cares about missing a sales email, however good it might be.  The only reason I noticed that they were missing is that they suddenly started showing up again. Most likely, they had an […]

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Out of date = lost customers

Sad story #1: Tried to buy insurance from a broker that I really like. It would have lead to a lot of other business for them. But some IT guy in their office who is stuck in 1998 set a limit on the size of email attachments they can receive. So I can’t return the […]

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You can make any company remarkable with great service

Headsets.com sells headsets. Not exactly exciting. But their customers love them — because of extraordinary, amazing service. When you call they spend as much time as necessary to make sure you get what you need. They know their product. They’re happy to send multiple models to try out. You get multiple follow-ups to make sure […]

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You shouldn’t be surprised about the FTC rules

Greg Gerik wrote an insightful post about one of my presentations on the importance of the FTC’s disclosure requirements. Read it here. He makes a great point: If you do not know the rules, you should not play the game. The time to learn how to … properly manage a sponsored campaign is not when […]

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The market for something to believe in is infinite

A classic from Hugh MacLeod, November 2004: We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies and products in our lives that make it easier to do so. That is human […]

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How to get busy/important people to call you back

If you want some famous author, CEO, or celebrity to return your call/email/LinkedIn message, here are a few tips: Say exactly what you want in the first sentence of the first message. Be specific. Say what you want them to do. Explain your connection to the person. Provide 1-2 sentences that establish your credibility. Include […]

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I got HOLES for Father’s Day!

Actually, I got a new drill. But it’s a great reminder of the business-school classic: Your customer doesn’t need a drill. They need holes. Which is a way of reminding us that we’re not selling a product because people want the product. We’re giving them a tool to solve some problem that they have. Trying to […]

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Let’s talk like real people

Google’s browser asks me if I want to translate a web page. Not with a complicated menu item, just with a simple plain-English question: “This page is in Japanese. Would you like to translate it?” And if I don’t want to? I click “Nope”. Would the techies and marketers at your company hold a committee […]

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DON’T LIE, DON’T LIE, DON’T LIE

Dear Executives: Don’t lie. No one should have to tell you this. What is wrong with you? Thanks, Andy P.S. Here is today’s column from David Pogue of the NY Times. It is so important that I’m reposting the whole thing. Bogus Tech Measurements By DAVID POGUE Most people get cranky about politics, or the […]

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