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Tag Archives: messaging

A rose by any other name … might be a more successful sales pitch

Saks is offering a free gift card based on how much you spend. Sounds great, and I bet people are talking about it. But when you think about it, it’s just a 5%-15% discount. How you phrase an offer makes all the difference in how people respond. Free money sounds exciting. But a discount is […]

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Best Sandwich Ever! = The Ultimate Sales Secret

Walk into Whole Foods. See a lone man at a lone counter. With just one sandwich to sell. And a sign: Best Sandwich Ever. That’s how you sell: Commit to the message and deliver it without hesitation. Deliver your line with confidence and without hedging. (It’s not the line. It’s the delivery.) P.S. The sandwich […]

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