[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We like to focus on smart marketing that anyone can pull off — whether you’re a candlestick-maker working out of your […]
Newsletter #942: The “Great Ideas from Tech Stuff” Issue
June 20, 2013
Why computers are like dishwashers and microwaves
May 3, 2013
Lots of folks are debating the cause of the 14% drop in PC sales: Mac vs. PC? Tablets? Windows 8? I think it’s simpler than that. Computers are finally good enough. You click on the icon and it opens instantly. Word takes your words as fast as you can type. Excel does all your math […]
Microsoft’s case study: How to influence your influencers
December 13, 2011
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]
Newsletter #849: The “Feature Your Fans’ Content” Issue
September 8, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you start featuring the work of your fans, two things happen: 1) You get a ton of great content, and […]
What they don’t know won’t hurt them
July 9, 2011
Mac people love to believe that Macs don’t crash. Which isn’t true. When a program crashes on the Mac, it’s quiet. It closes without an error message and goes away. When a program crashes on Windows, you get a big error message and an announcement that it’s sending crash data to Microsoft. What’s the lesson? […]
Social Media Massage
May 2, 2011
Check out Microsoft’s clever campaign to get people to pay attention to internal messages — and to talk to colleagues about them. During lunch time employees are offered 5 minute massages while they listen to a promo podcast produced to relax and inform. Employees love it and talk about it to their colleagues. Here is […]
Give Microsoft a break
December 6, 2010
Everyone loves to bash them and complain about the features. Except … a billion people wake up, boot up Windows, and it works just fine. We all use it, all day, every day. It’s the single most successful thing invented since the car. Quite a remarkable achievement, when you think about it.
Shooting yourself in the foot
December 6, 2010
Why isn’t there Microsoft Outlook for iPhone? Obviously, because Apple and Microsoft would rather beat each other to death. But Microsoft loses this one. I’ve been a loyal Outlook user forever. I dig deep into the tasks and notes. But I switched to an iPhone (from a Windows phone) — and Outlook tasks and notes […]
Newsletter #795: The “Show Them the Numbers” Issue
August 5, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Numbers can be a smart marketer’s best friend. They’re a great way to better tell the story, to show big […]
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