This post is from our new project over at WordofMouth.org. Sign up for the newsletter and follow the blog for a whole lot of great word of mouth marketing tips like these. Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., […]
5 lessons from rock bands on how to create word of mouth
April 20, 2012
Newsletter #850: The “New Ways to Do Things” Issue
September 15, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers are always hungry for a new innovation — both big and small. Get your creative energy going by checking […]
Newsletter #837: The “Different Ways to Sell It” Issue
June 16, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Few things have a more immediate impact on sales than how you price it, package it, and display it. Check […]
Do something for the superfans
April 11, 2011
Your most crazy awesome-in-love fans are desperate to show their love for you. Every so often, you need to give them something outrageous to show off their love. Like this 60-CD, $450 box set of the Grateful Dead’s Europe ’72 tour, limited to 7,200 copies. Which sold out in 4 days.
Newsletter #826: The “Invite Them In” Issue
March 31, 2011
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Every time you get a customer in the door, it means you’ve earned the chance to give them a memorable […]
Finding fans, one day at a time
December 27, 2010
My old friend John Ackermann is an amazing musician, and is in the awesome Seattle band “Awesome.” John started posting a song a day, every day, on this blog. A single post hooks people. And the daily posts kept bringing them back for more. Stop trying for that home run amazing post that will go […]
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