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Tag Archives: Newsletter

3 ways to let your fans rave about you

March 15, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Honest praise from happy customers will always be more effective than any sales copy you could write. As a word of mouth marketer, your job is to help these great talkers get […]

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3 surprises that get people talking

March 8, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Creating a lot of unexpected, surprising moments is a fantastic way to get people talking and to build word of mouth into more of your business. Three ways you could do it: […]

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3 ways to turn one-time customers into big talkers

February 15, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. All those customers that come in and out of your store or visit your website every day represent a huge word of mouth opportunity. It’s all about turning these passing shoppers into […]

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Newsletter: #966: The “Simmer Sale” Issue

December 12, 2013

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Meaningful customer relationships (the ones that earn you loyal customers and raving fans) take time to develop. They’re about more than […]

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This is the Police! STEP AWAY FROM THE SEND BUTTON!

November 26, 2013

Over-emailing your customer list is always, always bad marketing. There is absolutely no reason to think your customers want to get a special offer every day. When you over-mail, you just turn happy customers who would be happy to hear from you occasionally into annoyed ex-customers. So why do marketers do it? Because of a fundamental […]

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How to kill your email list

July 3, 2013

For some reason, a major concert promoter thinks I live in NYC instead of Austin. And I can’t find a way to tell them otherwise. So they send me announcements every day for NYC/New Jersey concerts. So I unsubscribed, and they lost the chance to sell me tickets in my hometown. I bet thousands of […]

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Newsletter #876: The “5 Lessons from the Dollar Shave Club” Issue

March 22, 2012

Hi there! I need your help. My book is coming out in paperback and we’re hoping to get it stocked everywhere. You can help make it happen by pre-ordering a copy today. There are some great bonuses for pre-ordering — and if you like this newsletter, you’ll love the book. If you haven’t had a […]

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Newsletter #867: The “Make It Theirs” Issue

January 19, 2012

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your products, your marketing, and your brand get much more interesting when you let your customers take ownership in them. A […]

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