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Tag Archives: newsletters

You WANT people to unsubscribe from your email lists

You know that email newsletter that shows up in your inbox that you never open. That you’ve gotten for years, and always intend to read it. So you don’t unsubscribe. For a marketer, these non-readers are purgatory. They make you think you’ve got a healthy list. But they are never, ever going to open, read, […]

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Why did you add me to your email list?

I didn’t ask. That means it’s spam. Simple as that. You’re not special. You hate it when people add you to to their spam list. So why would you add “just a few people you think are interested.” Even if they are, they now think you’re an idiot or an ass because you think you […]

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