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Tag Archives: Nielsen

Word of mouth is the most trusted form of marketing

New research from the Nielsen Global Trust in Advertising Report, which surveyed 28,000 people in 56 countries: 92% trust "recommendations from people I know" 70% trust "consumer opinions posted online" Which beats the pants off editorial content, traditional advertising, and search ads. Important questions to ask yourself: Why aren’t we investing in word of mouth […]

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