[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers know that if you don’t ask, you might never know. A few opportunities for you to start asking […]
Kitties and Puppies
April 24, 2011
A fantastic word of mouth story from Brenda at Chesapeake Cats & Dogs. I volunteer with Chesapeake Cats & Dogs (a small nonprofit on Maryland’s Eastern Shore), and we try to make our events unusual and fun. In March, we had a Kitten Shower at a local business, featuring our adoptable cats. We advertised the […]
Good old-fashioned partnering
March 29, 2011
Simple, easy to do, good for the business, good for the cause. Scouts get a fundraiser, pizza place sells pizza. Scouts tell all their friends about the pizza place — great for local word of mouth. Are you overthinking your local marketing?
An amazing word of mouth campaign for Goodwill
February 8, 2011
An empty box shows up via UPS. Inside is a map from my house to the nearest Goodwill donation center. This simple, elegant, inexpensive campaign was so remarkable that I told everyone I saw, for weeks. I showed the box to everyone who came to my office. Which is the whole point of word of […]
Newsletter #814: The “Personality is Good for Business” Issue
January 6, 2011
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Your personality (and a willingness to show it off) is what earns you fans and followers. It’s what separates you […]
Newsletter #813: The “Send a Holiday Gift Worth Talking About” Issue
December 23, 2010
[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If the holiday gift you’re sending to clients and prospective customers is unremarkable, why bother sending it at all? Trust […]
Newsletter #800: The “How to Partner With a Cause for Your Event” Issue
September 16, 2010
Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] We partnered with charity: water for our Word of Mouth Supergenius event this summer. It was a great experience using […]
Get My Newsletter
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.