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Tag Archives: obama

Let your customers in on the planning #2

[Note: When I write about a politician, I’m not talking about politics. I’m writing about marketing lessons.] Here’s another great example from the Obama team that shows how to get deep buy in: They sent out a mass email asking for hiring recommendations. Everyone who got this email instantly felt important. It made you feel like […]

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How fast can you respond to word of mouth?

Sometimes word of mouth just happens — and happens big — when you’re least expecting it.  Are you ready to respond? Example: Michelle Obama was on Letterman, and she mentioned that her outfit was from J. Crew.  A priceless PR moment for them.  They had this page up almost instantly: And Google ads were up […]

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