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Newsletter #950: The “Extreme Offers” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is inspired by the unexpected, unusual, and extreme that gets people to notice your normal stuff too. This […]

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Your short-term offers need long-term benefits

The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example […]

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Give them a reason to stop in your store

The Brookstone store at the airport offers to recharge your dead phone for free. What a great offer! Incredibly beneficial: Saves the butt of stressed travelers Easy to do: A few chargers, a power strip, no real cost Relevant: And, of course, they sell travel chargers

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