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Tag Archives: offline marketing

Remind them when and where it matters

Sometimes, your online marketing should be happening offline — when it’s most useful. Here’s a great example from SeaWorld:

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We don’t live on the web

Don’t forget about offline marketing when you’re trying to promote an online website. When you’re in the web business it’s easy to get obsessed with online promotion. But your customers still spend most of their day in the real world. Yelp does a great job at local street fairs passing out assorted knickknacks. It makes […]

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