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Tag Archives: Old Spice

How could you convince a room full of people to spend half an hour watching your advertising?

Like this: With a stunning interactive ad from Old Spice. Watch the one-man-band, then play it yourself. This is the future of advertising. Why buy 30 seconds on someone else’s half-hour TV show when you can give people a reason to spend the whole 30 minutes with you? Plus, it’s really hard to share a […]

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Brands can have a personality too

I love this snarky Twitter exchange between Taco Bell and Old Spice. It shows that real people with a real sense of humor work there. It’s something that you can connect to and appreciate more than yet another canned ad. Just as important: It fits these brands, who already incorporate humor into their advertising. You […]

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Issue #807: The “What Are They Doing?” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you see a trend that’s quickly becoming popular, sometimes it’s best to just join in on the fun. How […]

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Newsletter #806: The “How to Create an Ad Worth Spreading” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Advertising and word of mouth aren’t rivals. When an ad is worth sharing, you get an amazing viral phenomenon that […]

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Newsletter #801: The “Great Ideas Are Everywhere” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great ideas and amazing work don’t just come from the marketing team. They come from other employees, from other companies, […]

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Old Spice: Turning a one-time viral hit into a long-term social media campaign

Imagine what it would take to make 53,660,116 people wake up, call a buddy, and say “Dude … let’s watch deodorant commercials today!” Old Spice has a hit TV commercial that went viral big time. Read my post about it. Most companies would run a few more TV ads and try to milk the fad […]

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I’m on a Horse: Advertising vs. Word of Mouth

Advertising and word of mouth aren’t opposites. When advertising is truly special, the broad reach of a national campaign can spark the biggest word of mouth craze. It’s rare, because most advertising sucks. But every so often, something oh-so-special happens: Where’s the Beef, Wazzup. And now, the Old Spice “The Man Your Man Could Smell […]

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