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Tag Archives: online forms

Two tips for a great online form

1. Help where it’s needed:   2. No tricky labels that vanish when you start typing:     

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“Noooo!” said your prospects as they ran away…

What if car dealers required you to give your name, phone, and email address before you were allowed inside? You’d leave. Instantly. Too many websites follow bad advice to demand this information before letting you shop. (Example to the right.) They lose the lead as the prospect runs away. It’s ironic that your overly-agressive lead capture […]

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Newsletter #891: The “Stop Overlooking These Opportunities” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Smart marketers know the biggest opportunities are in all the little, boring, everyday stuff. Right now, you’re missing a simple chance […]

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