You know that email newsletter that shows up in your inbox that you never open. That you’ve gotten for years, and always intend to read it. So you don’t unsubscribe. For a marketer, these non-readers are purgatory. They make you think you’ve got a healthy list. But they are never, ever going to open, read, […]
Tag Archives: open rates
A great direct mail campaign
December 18, 2009
A new parking garage opened up across the street from our office. They sent out this simple direct mail campaign: a flyer and a real pre-paid pass for $5 parking. It’s the first piece of direct mail that we were fighting over. It did what all direct mail should: Get you to open it Convey […]
Get My Newsletter
We will never, ever release your email.
*Third-party newsletter (Privacy Policy)
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.