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Tag Archives: opt-in

#1 simple way to grow your email list and get free research

Just ask. The confirmation page of your shopping cart should have a newsletter sign-up form and a short survey. These people just gave you money. Of course they’ll want your newsletter. What better time to ask?

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Are you suddenly getting emails from the companies you never hear from?

If you haven’t emailed me all year, don’t email me now. Lots of marketers give into the temptation to bomb their email list at the end of the year to crank up sales. Stupid. They’re like the creepy relative who only shows up at the holidays looking for cash. My inbox is flooded with emails […]

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You forgot to ask if I wanted more

I was on a flight with wireless internet. I booted up, checked it out, and decided I didn’t want to spend the money for this flight. But I might next time. By checking out their page, I gave them a huge hint that I’m a qualified prospect. Too bad they didn’t ask for my email, […]

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Ask for permission, don’t force it

I signed up to get a free chapter of a book. Buried in the fine print was, “you agree to allow us to contact you and provide information on products and services”. So they want to spam me. Permission has to be given willingly. Reluctant permission is bad permission. If someone doesn’t realize that they’re […]

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