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Tag Archives: packaging

Glop

They could have called this “Parmesan Asiago Cheese Dip” — and no one would have looked twice. But they took a risk, made it Glop, and it jumps right off the shelf into your basket. Be interesting, or be invisible.

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Newsletter #835: The “Good Ways to Do Good” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most companies have some sort of program or project to help a worthy cause, but too many of them feel […]

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Newsletter #829: The “Make It Different” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re doing everything like everyone else, you’re doing it wrong. Experiment, tweak it, mix it up, have some fun, […]

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Why didn’t this toy come in a reusable bag?

It would have been greener, of course. But it also would have: made a nicer toy had strong branding for the product generated more word of mouth (after the box is gone, how is a kid supposed to remember what these are called when talking to his friends?) All that for a 50 cent bag.

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“Chocolaty” = Someone’s lying to your kids

If someone describes food as “Chocolaty” instead of “Chocolate” — they’re intentionally trying to trick you. It’s not chocolate, it’s not food, and it’s a word invented to deceive. Take your business elsewhere.

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It’s the frosting, not the cake

Your main product may have nothing unique to keep customers loyal. It may be good, but not special. Solution: Look for something you can add around the product that gives people a reason to love you. A different package, better service, or an add-on that changes the experience. Walgreens can’t do anything to change the […]

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Make it part of a system

This boom box also charges the batteries for DeWalt power tools. Once you have the radio, you’re going to keep buying the tools that match so you don’t need to worry about bringing a charger to the job site. Great move by DeWalt. (They should give away the radios.) Lesson: Think about how you can […]

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A little design adds a lot of value

Now that every grocery store sells take-out sushi, how does the take-out sushi store make sure they look like a better choice? A bit of well-designed packaging helps.  I don't get to sample the product until I get home — but this premium packaging tells me that the store takes their food seriously. I also […]

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Newsletter #724: The “Give Away Permanent Stuff” Issue

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} So much waste is involved in purchases. Turn this garbage into marketing opportunities. 1> Packaging that lasts 2> […]

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