… so why would you even consider using a service like Izea to pay bloggers to write about you? Just because it's social media doesn't make it right. This isn't an issue of fine lines and gray areas: Writing an endorsement of a product you have never used is illegal and has always been illegal […]
On The Media Interview: How to be an ethical marketer. Why it’s wrong to pay for blog coverage.
April 19, 2009
Welcome to all the new readers who heard me on On The Media this morning. I did an interview with host Bob Garfield about the most important issue in the world of blogging: ethics. Specifically, we talked about what happens when marketers pay for placement in blogs. (More here) Paying for blog coverage — what […]
Rhett and Link Perform Live at BlogWell: The Internet Overdose Song
April 18, 2009
Rhett and Link are performing live at BlogWell: 8 Great Case Studies on Corporate Social Media. (So are Coca-Cola, Nokia, Microsoft, Johnson & Johnson, GE, Tyson, Turner Broadcasting System, and the Robert Wood Johnson Foundation.) New York | April 29, 1-5pm | http://gaspedal.com/blogwell Watch Rhett and Link perform the Internet Overdose Song: And, just for […]
Get My Newsletter
*Third-party newsletter (Privacy Policy)
Contact Me
I'd love to hear from you. Use this form, please.