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Tag Archives: PepsiCo

Quaker Oats’ case study: How Cap’n Crunch was introduced to social media

January 10, 2012

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Win a copy of Bonin Bough’s new book, “Perspectives on Social Media Marketing”

December 21, 2010

We’ve got five copies of Perspectives on Social Media Marketing — the new book by PepsiCo’s Bonin Bough — to give away. The book offers detailed recommendations and strategies for 89 issues facing social media marketers from both an agency and brand perspective. Bonin, a member of our Social Media Business Council, covers everything from […]

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Newsletter #801: The “Great Ideas Are Everywhere” Issue

September 23, 2010

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great ideas and amazing work don’t just come from the marketing team. They come from other employees, from other companies, […]

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Video Interview: Pepsi’s Blogger Relations Team

September 6, 2009

Watch Pepsi's Bonin Bough and Joshua Karpf sharing their blogger relations efforts, live from BlogHer Chicago: They share great stories of bloggers' commitment to this community, and some common sense advice on making connections: "We're not here to show product. We're here to enhance people's experience of the event. If you're doing a service for […]

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PepsiCo’s social media case study: How PepsiCo is getting started in social media

July 14, 2009

Come to BlogWell: How Big Brands Use Social Media on August 13 in Minneapolis — hosted by General Mills — where you’ll hear McDonald’s, Mayo Clinic, H&R Block, CME Group, General Mills, Ford, Progressive, and Walmart share case studies on how to create a fantastic social media program. You’ll learn how to get started, get past roadblocks, and make […]

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Look Who’s Coming to BlogWell

January 14, 2009

BlogWell is coming up fast, and look who is attending.  The following list is just a small portion of the big brands that will be there: Accenture, Allstate, Boeing, Crate & Barrel, Discover, General Growth Properties, General Mills, H&R Block, Home Depot, Kolcraft, Mayo Clinic, Molson, Orange Business Services, Orbitz, PepsiCo, Procter & Gamble, Sears […]

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