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Tag Archives: Permission Marketing

A simple way to reassure customers that you’re not spamming them

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Why did they unsubscribe from your email newsletter?

The answer to that question is the difference between a tiny list that shrivels away and a home run. Did you ever think to just ask? Put a simple survey on your unsubscribe page. It’s some of the most important (and free) research you’ll ever get. Here’s an example from the amazing SmartBrief on Social […]

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Why it’s dumb to sell out your customers

We’re all flooded by offers from companies we do business with for unrelated products. Like the airline that wants to sell you a credit card. It’s easy for the company to think they’re making easy money by selling these ads, but I think it’s a mistake: Consumers will only accept so many offers/communications. You get […]

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Keeping email subscribers: Let them know what to expect

A fantastic idea from Cheryl Tallman at Fresh Baby: Three months ago we moved our email newsletter subscriber box up from the bottom our web page to the middle and added a “see a sample”. Our subscription rate in the past 3 months has more than tripled. Our unsubscribe rate is going down (it was […]

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How Dreamfield’s Pasta built a permission-based following — live with ExactTarget’s Jeff Rohrs

We’re bringing together an all-star group of word of mouth marketers for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 in Chicago. We’ll feature 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’re going to learn practical, hands-on techniques to get people […]

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URGENT! GRASSROOTS ACTION ALERT! PLEASE CONTACT YOUR MEMBERS OF CONGRESS TODAY!

Dear Insurance Company: I just received an “urgent” email from you, with a desperate plea to call my Congressman and oppose health care reform. I’ve sent you $5,000 a month for 10 years. And you never so much as said hello. Now you and your incompetent grass-roots team expect us to step up and help […]

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