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Tag Archives: personal branding

Being Geoff Ramsey

I say the name “Geoff Ramsey” every time I talk about TV Chef Gordon Ramsay. Geoff is the CEO of market research firm eMarketer, and has been turning out great work for more than a decade. I’m not the only one who makes this accidental switch. Lots of people mention Geoff when trying to talk […]

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The king of personal branding

Scott Ginsberg has been wearing a nametag for 3010 days.  For real. He has turned the nametag stunt into a metaphor for personal approachability, which has great benefits for marketing, front-line workers, and customer service.  He’s turned out a series of great books and seminars around that theme. Why does Scott have a great business, […]

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