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Tag Archives: personality
Stats for nerds
Adding personality to your product is always the right answer. The more your company acts like humans, the more humans like your company. Example: This menu item on YouTube — “Stats for nerds.”
The ingredients of a buzzworthy company
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Building a buzzworthy company is a word of mouth marketer’s ultimate goal. When you bake it into your brand and get everyone in the company thinking about how to get people talking, […]
Be friendly
Want people to love your company? Be nice, say hello, give praise. One of my favorites — random compliments for users of MailChimp:
Have a quirk
Check out the little quotation mark in this Harvard Business Review story. Whenever there is a quote at the start of a line, they put the mark in the margin. It’s a little naughty — and it gives the page a lot of personality. What makes your work recognizably different? What makes people pause and […]
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