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Tag Archives: personalization

More personal = more remarkable

This is a post from our project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]

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Thinking about Things Remembered

I wrote a post a few months ago about the absurd (and self-defeating) flood of emails from Things Remembered. Thinking more about that post, while the email flood continued, I finally figured out what bothered me most: Lack of storytelling and personalization. This is a company that sells personalized gifts. Everything they do is about […]

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Remember that a person’s name is, to that person, the sweetest and most important sound in any language

That classic quote from Dale Carnegie is a great reminder to always add that personal touch. Fantastic example: I bet Erica is going to open this catalog.

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A secret to employee longevity

Give people space that feels temporary and you turn them into temps. If you want employees to stick around, you need to create an office environment that feels like home. People need a place that is personalized, personal, and THEIRS. They need to put down roots. I just don’t understand companies that try these schemes […]

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Newsletter #818: The “Make it Personal” Issue

[Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Any time you make something more familiar, more contextual, or more personal for your fans and customers, the better off […]

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Getting personal

I like my Kindle a lot. But the screensavers make me nuts. When I’m at a business event, flashing a creepy picture of Emily Dickinson on my high-tech device just doesn’t do it for me. I can’t imagine the average college kid wants to show off 100-years-dead authors. In a world of increasingly personalized products, […]

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