This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. If you’re like most people, your mailbox is full of bills and junk. Nowadays, it’s not often that people get truly personal stuff in the mail. So to make their direct mail […]
Tag Archives: personalization
Remember that a person’s name is, to that person, the sweetest and most important sound in any language
That classic quote from Dale Carnegie is a great reminder to always add that personal touch. Fantastic example: I bet Erica is going to open this catalog.
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A secret to employee longevity
Give people space that feels temporary and you turn them into temps. If you want employees to stick around, you need to create an office environment that feels like home. People need a place that is personalized, personal, and THEIRS. They need to put down roots. I just don’t understand companies that try these schemes […]
Getting personal
I like my Kindle a lot. But the screensavers make me nuts. When I’m at a business event, flashing a creepy picture of Emily Dickinson on my high-tech device just doesn’t do it for me. I can’t imagine the average college kid wants to show off 100-years-dead authors. In a world of increasingly personalized products, […]
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