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Tag Archives: Pete Blackshaw

Never underestimate the cost of negative word of mouth

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Angry, frustrated customers talk. A lot. Pete Blackshaw’s book title said it well: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000. Too often, otherwise well-meaning organizations forget how expensive negative word […]

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Word of mouth and advertising work together

Advertising reaches whoever you pay for it to reach — unless you lay the groundwork for word of mouth to support it.  If you get the word of mouth part right, your fans will spread your ad to a far bigger audience. Think of it this way:  You pay for X impressions. If you can […]

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