The secret to word of mouth marketing (and to be an awesome company): Blow people’s minds with amazing gestures. Do it surprisingly and generously. Do it for people with big audiences (or social media audiences). Classic example: Morton’s delivered a steak to Peter Shankman at an airport (where they didn’t have a restaurant). Read the […]
Tag Archives: Peter Shankman
Why useful is remarkable
July 12, 2014
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to talk about you that earns word of mouth […]
Newsletter #750: The “Middleman is Underrated” Issue
October 1, 2009
{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.} Being a middleman is all about being the go-to source for something — and it’s completely underrated. Here […]
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