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Tag Archives: Pinterest

Turn business trips into word of mouth trips

July 5, 2014

This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event […]

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Social media is not about the media

June 6, 2012

The next big thing in social media is not about social media. Brands are increasingly panicky about the latest and greatest social media platform. Google+, Pinterest, and whatever comes next. We’re forgetting the lesson we learned two years ago: It’s what you share, not how you share it. What drives social media is the quality […]

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Should we let our readers share on Pinterest?

March 12, 2012

What’s the best kind of social media sharing? Should we focus on getting our readers to share on Facebook, Twitter, and LinkedIn? Is Pinterest the hot new thing? Correct answer: Let your customer share however they want, wherever the want. It’s all good and it all brings you new visitors. Your job is to make […]

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