[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Stop clinging so tightly to your stuff. Some of the best word of mouth marketing happens when you let people have […]
Tag Archives: piracy
Copy Protection is the Opposite of Copy Promotion (which we call “marketing”)
I’ve often thought that over-done efforts at copy protection kill the limited piracy that helps start the word of mouth about new content. Or they just make it too hard to use, and frustrated consumers walk away. David Pogue writes about Tor Books’ test where they dropped copy protection and saw no measurable increase in […]
Why people steal movies.
The movie industry has lost billions. Not due to piracy. Due to 1) poor customer service, 2) treating their customers like criminals, and 3) being a pain in the ass. Click for a close up. (I don’t know who made this graphic, or I’d happily give them credit.) P.S. iTunes proves that we will pay for […]
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