Email newsletters are still my favorite single marketing tool. Why? Because email newsletters are about a simple bargain: Send me something interesting once a week and I'll let you email me forever. If you break the deal by sending me a selfish, salesy promotion, then I'll unsubscribe and you can't email me ever again. All […]
Tag Archives: PLI
Email is special: It’s the only advertising that people ask for
June 12, 2009
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