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Tag Archives: positioning

There’s no AND in BRAND #2

This shirt on a Jimmy John’s delivery guy says it all. They make sandwiches. Really good sandwiches. Specifically, really good cold sandwiches. You know what they do. That’s what a brand is all about. A brand is one idea that creates a clear vision of what you do in the customer’s mind. Just one. There is […]

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6 Classic Articles That Everyone Should Read

Broken Windows 1000 True Fans The Cathedral and the Bazaar Positioning The One Number You Need to Grow Scientific Advertising

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There’s no AND in BRAND #1

A brand is one idea that creates a clear vision of what you do in the customer’s mind. You can’t claim to do everything. We won’t believe you. You can’t be web design and tech and strategy and code and marketing and…? There is no AND in BRAND. You don’t get to be two or […]

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Smelly markers

It only takes one thing to build a brand — just one great reason to talk. I bet you have fond memories of Mr. Sketch Scented Markers from childhood. How many other kinds of markers can you name? Mr. Sketch = Fun Sharpie = Permanent Expo = Dry Erase Big, simple ideas permanently position these […]

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