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Newsletter #984: The “Tell Them Why” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can have all of the fantastic features you want, but if your customers don’t know why they’re fantastic, those features […]

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Breaking habits

The loudspeaker at O’Hare Airport has been explaining the 3-1-1 liquids rule every 20 minutes, for 10 years, to people who are already past security and already know the rule. This was probably a helpful announcement at one time, and maybe worth repeating. But now they’re in a rut — doing it because they have […]

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