[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Word of mouth is inspired by the unexpected, unusual, and extreme that gets people to notice your normal stuff too. This […]
Tag Archives: promotions
Do the right thing, because it’s the right thing
Amazon was testing two different price points for the same offer. Some customers noticed that they weren’t getting the best deal. So, Amazon gave everyone the best price, even though most people never noticed. This is an interesting case because it’s OK for a company to test different prices and offers. Each customer got exactly […]
Show up where your customers appreciate it most
Why wait for customers to come to you? Go where they are already hanging out. Don’t: Buy a sponsorship or try to sell to them. Do: Give them a genuinely useful, no-strings-attached service. Something they’ll appreciate and remember you for. Great example: Austin is full of runners. And wherever you find runners, you’ll find water […]
Give a gift that sticks around
Companies waste a lot of money on one-time giveaways and gifts that get thrown away. The world does not need another custom mousepad. If you're going to give something away, find something that is going to be saved or displayed for months or years. This fold-up shopping back from the UPS Store is always in […]
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