My friend Guy Kawasaki has this great new book called APE: Author, Publisher, Entrepreneur – How to Publish Your Book. This is close to my heart because we self-published our Word of Mouth Marketing comic book and audiobook. But what’s more remarkable is all of the ways he’s helping me share his stuff via word of mouth. […]
Tag Archives: publishing
Taking a brain break
Hey all, I’m taking a much-needed creative break from writing through the end of August. I’ll be focusing on a couple big projects we’re wrapping up at WordofMouth.org and SocialMedia.org. In the meantime, I’ll be re-posting a few favorites from the Damn, I Wish I’d Thought of That! archives. I hope you dig the classic “Aha!” […]
How to become a successful author
Writing a book and getting it published with a traditional publisher makes you feel important. If you’re a best seller, it’s a great experience. It’s a solid credential. But if you want to sell books or reach readers who need to hear your message – it doesn’t work. To sell books, you need to do two […]
Stealing is how your fans become evangelists
I scanned an article out of a magazine and emailed it to 15 people in my office. They might send it on to a few dozen more people. The magazine could freak out and call me a thief. Or, they could be excited that I just advertised their publication to a bunch of prospective subscribers, […]
Another awesome adult kids book
While we’re on the topic, everyone should buy Pat the Zombie by my good friends Aaron Ximm and Kaveh Soofi. Awfully awesome! Makes a great gift! Buy it here.
Go the F–k to Sleep
This insanely awesome “children’s book for adults” has been leaked all over the web. The full PDF of the entire book has been emailed, Facebooked, and shared (for free) with anyone who wants it. But… it’s also the #2 book on Amazon in the parenting category and #6 in humor — and it doesn’t get […]
The power of awesome design
Check out Vintage Cocktails by Brian Van Flandern. There isn’t a single new word or idea in this book. Just old ideas presented well. Great design adds value and buzzworthiness. It’s fundamental to the experience, not something you slap on at the end.
First impressions matter
Every week I get a bunch of books mailed to me by authors hoping to get noticed. They’re always in a crappy, puffy envelope with sloppy stamps and a hand-written address. The impression this gives is “what an amateur.” We mail my book in a nice, heavy cardboard book mailer with a professionally printed label. […]
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