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Newsletter #889: The “Help Them Use It” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Making it easier for people to use your stuff leads to better shopping and product experiences. It makes customers happier, it […]

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Your job is not to teach your customers how to use new technology

If you have to explain it, don’t do it. Why put a scannable QR code in your ads if you have to tell people what to do with it? You should use the latest marketing and social media technology after your customers and prospects are using them. Be a fast follower, and be ready to […]

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