[Here’s a recent post I did for the SmartBlog on Social Media. You can follow the blog here or subscribe to the newsletter here.] With the economy still sputtering, now is the time to build your army of fans and start some momentum for when the things turn around. While everyone is focused on pulling back and […]
Tag Archives: recession
How do you earn word of mouth in tough times?
Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it. Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling […]
Recession isn’t a marketing tactic
Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. It's boring, it's irrelevant, and it's already cliche. If you want to sell more in a tough market, your job is to be positive. Show me how your product will make me […]
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