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Tag Archives: regulations

Will your agency tell you if you’re about to break the law and humiliate your brand?

April 18, 2011

Here is how your brand gets busted for an unethical and/or illegal stealth marketing campaign: 1. You ask your agency about this “pay per post stuff” you’ve heard about. 2. They have no idea what to do, so they go out and find someone selling it. But they don’t tell you that they don’t know […]

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Ethics alert: PR firm busted for social media deception

September 6, 2010

The FTC just busted Reverb Communications for lying in social media. Their employees were pretending to be consumers, posting fake reviews, and failing to disclose that they were paid. Full details here. Folks, if you lie in social media, you will get caught. The FTC enforcement campaign is just beginning Truthfulness and disclosure are the […]

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FTC investigations have begun

May 19, 2010

Ann Taylor stores are the first major brand to get a warning from the FTC under the new disclosure guidelines, and I’m sure more are coming. Read more from MediaPost. If you haven’t prepared your disclosure policy, you’re already too late. Use the Social Media Business Council’s Disclosure Best Practices Toolkit to create yours. Watch […]

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