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Tag Archives: REI

How to get people fighting to buy your old junk

September 17, 2012

REI is a genius retailer in so many ways. But my all-time favorite is their semi-annual Garage Sale. You have to be a member to get in. They stack up all the returned stuff that is broken, slightly used, missing a piece, or is otherwise unsellable. They add little notes like, “you could get a […]

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Newsletter #884: The “Give Them a Reason to Come In” Issue

May 10, 2012

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] The more people you get through your door, the more chances you have to earn new fans, customers, and conversations. A […]

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REI’s case study: How to reach your fans on a local level

December 27, 2011

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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REI’s case study: How we used Facebook Places to support local nonprofits, presented by Jordan Williams

April 14, 2011

Come to an upcoming BlogWell: How Big Brands Use Social Media conference in Washington, D.C. or San Francisco to hear brands like ConAgra Foods, the IRS, USA TODAY, Adobe, SAP, the U.S. Navy, and Mattel share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make […]

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How to get people to friend your business on Facebook

January 17, 2011

Ask nicely Make a nice offer, like a small gift, discount, or a donation to charity Don’t get fancy Don’t turn it into an ad campaign. Social media is supposed to be social and fun. If you over-produce it and over-complicate it — it turns into annoying advertising, and a turn-off. A simple example, done […]

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How to get people fighting to buy your old junk

January 11, 2011

REI is a genius retailer in so many ways. But my all time favorite is their semi-annual Garage Sale. You have to be a member to get in. They stack up all the returned stuff that is broken, slightly used, missing a piece, or is otherwise unsellable. They add little notes like, “you could get […]

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Come to BlogWell in Austin on Feb. 2 for social media case studies from REI, Toyota, Kellogg’s, and more

December 13, 2010

We’re thrilled to be bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. Join us for 8 great case studies in corporate social media from brands like Toyota, Texas Instruments, REI, Kellogg’s, and more. BlogWell is all about how big brands use social media. No agencies, no startups — just big […]

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Issue #769: The “Bring Them Back” Issue

February 11, 2010

[Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Earn loyal, repeat customers by bringing them back to your store. A few reasons they’ll return: 1> To […]

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Is a new customer worth a burrito?

October 27, 2009

I don’t know what you spend to reach a potential customer, but I bet it’s more than $5. How much more would you spend if you could get a live prospect in your office for an hour? I love this simple promotion from REI. They offer free lunchtime seminars, and everyone gets a Chipotle burrito. […]

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