When reporters at the Sochi Olympics found themselves in awful hotels (or none at all), home-rental service Airbnb starting finding them places to stay. This is the best kind of PR, because it directly demonstrated the benefits of the service to people who can talk about it. Real reporters with real audience now really understand […]
Tag Archives: reporters
Is your PR firm embarrassing you?
Every blogger and reporter is flooded with bad, irrelevant PR pitches. It’s embarrassing to your company, it doesn’t work, and it burns bridges with journalists that you depend on for future good press. David Segal in the NY Times breaks down how it happens — and how to fix it. (Full column here.) Swatting at a Swarm of […]
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