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Tag Archives: response rates

eBay Needs Your Help

Well, maybe not — but this is a great example of how to increase response to a marketing message. Instead of telling people something, try to ask them for help. You’ll make them feel important, you’ll sound more human, and you’ll get a better result. We all want to believe that companies care what we […]

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A quick way to increase email response rates

Have you cleaned your email list? If you’re not regularly cleaning bad email addresses out of your email list, you’re really hurting your email effectiveness: Large numbers of bouncing emails trigger spam filters at ISPs. Much less of your good email gets through. Your data is way off. Your open and click rates are skewed […]

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