If you want people to do something, you need to give them a reason why it matters. It could be something that helps them, or that makes a better product, or helps other people. Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just […]
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The problem is never the problem. The response to the problem is almost always the real problem.
Hey, Toyota, listen to this wisdom from Tom Peters: (Read original post, transcript, and comments here.)
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