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If you want them to do something, tell them why it matters

If you want people to do something, you need to give them a reason why it matters. It could be something that helps them, or that makes a better product, or helps other people. Start adding a reason and a “learn more” link to your forms and you’ll get a great response. Example: Don’t just […]

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The problem is never the problem. The response to the problem is almost always the real problem.

Hey, Toyota, listen to this wisdom from Tom Peters: (Read original post, transcript, and comments here.)

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