This is a post from The Pursuit of Happiness, a blog on happy workplaces and work culture at my company, GasPedal. Check it out for more posts like this every week. In 2012, Chicago-based software company ThoughtWorks ended sales commissions and paid their entire sales team on straight salary. The result? More collaboration, more integration […]
Tag Archives: sales
This tech support fight could have been avoided
You know the story. You ask for tech support, and they tell you to pay first. OK, that’s fair. You can’t always expect lifetime free service. (You wouldn’t expect Ford to fix your car for free, forever. We have weird expectations about computer products.) Recently, I tried to get help on a disk drive product, […]
Do you trust this guy?
A salesman from a Fortune 500 financial services company sent me this email. Does it inspire trust? Would you let them handle your money? Subject: We want you back at ____, we can give you $300 or $500 CASH BACK!!! Hi there, It’s been awhile and I wanted to reach out to you to […]
Urgency and Exclusivity
Too many marketers have “urgent” sales and false deadlines. Too many “exclusive” offers are offered to everyone. Sooner or later, your customers figure out that you’ve been jerking them around. Peet’s Coffee really did it right with this offer for their Anniversary Blend. It was exclusive to readers of the email newsletter. And it was […]
Lead Capture Failure Strategy #1
Calling it “Lead Capture” is a clue that you don’t get it. You can’t “capture” a person who isn’t ready to do business with you. They can’t be tricked, trapped, or forced. Doesn’t work. Instead, you can earn their interest and attention. You can entice them to talk with you. Leads are given, voluntarily and […]
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