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Tag Archives: samples

Give it away — to the people who matter

There’s a rack of free magazines at Reagan Airport in DC, specifically near the NYC-DC shuttle gates. Why? Because some of the most influential people on earth spend hours there. Congresspeople, CEOs visiting Congresspeople, and other mega-important people with big business at the Capitol.  And they’re stuck and bored. So magazine publishers put out stacks […]

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Newsletter #1002: The “Lessons from a Texas Grocery Store” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] If you’re from Texas, you’ve heard of H-E-B. It’s the central Texas grocery store that people are actually proud of. It’s […]

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One tiny detail that delivered a $1000+ sale

Our designer placed a big printing order with because he had the paper samples handy and could get exactly what we needed. Why? Because they sent the samples in a proper file folder — so they got saved. Competitors’ samples were a bunch of loose pages that got dumped. What little detail can turn […]

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Cargill’s case study: How to spread brand awareness via social media

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. You’ll get practical, how-to advice on developing your social strategy, scaling your […]

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Your short-term offers need long-term benefits

The problem with freebies and coupons is that you get deal-seekers and freeloaders who won’t be back after the deal is done. But free offers do work to bring new customers in the door. To make it work, make sure your short-term offer does something that will lead to a long-term relationship. A great example […]

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When someone wants to bring in dozens of customers — will you say yes?

Laura van Straaten saw someone save a life on an NYC sidewalk with CPR. The amazing experience inspired her to take classes to learn the live-saving skill — but after searching in vain for a course that was convenient and inexpensive, she decided to do something more ambitious: Make it easier for everyone to get […]

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How do you earn word of mouth in tough times?

Give away the stuff that isn't selling. Use your surplus to make friends — when they most need it.  Ideas I overheard: Gyms should let people who lost their job have a free off-peak-hours membership Salons should give free haircuts/facials to anyone on their way to a job interview Conferences should give scholarships to struggling […]

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