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Tag Archives: sampling

A cheap sample is better than a free sample

I love this offer from Paul Fredrick shirts: Get a custom dress shirt for $19.95. You chose the size, the collar, the cuffs. Here’s why it’s a great offer: They make great shirts (the most important thing in sampling). Tryers will love what they get. The low price attracts prospects — and screens out freeloaders. […]

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Let them try it. They’ll like it. Then they’ll pay. #2

From Good According to a new study, the French government practice of giving young people free newspapers once a week for a year is having a positive impact on the dying medium. Eighteen- to 24-year-old people increasingly like and trust newspapers. More than half of the readers are now buying additional newspapers and 62% are […]

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Let them try it. They’ll like it. Then they’ll pay.

It’s easier to show than to sell. Let your prospects really use your product — it’s faster, cheaper, and more effective than trying to talk them into buying it. I’m trying out new online task managers. Read a ton, tried some features. But you have to pay to use most of the good ones. But […]

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