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Tag Archives: Sernovitz

ExOfficio’s video case study: Content is King, presented by Kenny Rowe

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #794: The “Be a Hero” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t have to wear spandex and a cape to be a hero (though I do). You can do it […]

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How do you treat junior people?

As a young entrepreneur, I was in a VC’s office asking for money. He took a call from one of his portfolio companies and chewed out the CEO. In front of me. I should have walked out of the room. I didn’t have the experience at the time to appreciate that he was an ass […]

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Zombies on my doorstep: End the phone book spam

I came home to find the walking dead waiting on my doorstep: phone books. Nobody asked for them. They just print them up and hand them out. 615 million phone books are printed every year. This is a filthy waste of resources: printing, delivery, landfill. Let’s end this already. At the very least, phone books […]

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How bad does your service need to get before competitors run ads like this?

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Did he quietly leave in the night, never to return?

I clicked “Terminate Account” and the account was deleted. We’d been hosting with them for 11 years. $300 per month. And in 5 seconds it was over. They never called, they never asked why, they probably didn’t notice. Until one day, they stand all alone. No friends, no money, no hope. And they’ll wonder how […]

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Boeing’s video case study: Obi-Wan and Boeing, presented by Todd Blecher

Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — and you’ll see some brilliant […]

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Newsletter #793: The “Make It Simple” Issue

Welcome back to the Damn, I Wish I Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] None of your customers wake up saying, “Man, I wish things were more complicated.” Great marketers remember this before adding […]

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How to lose a sale by reading a script instead of helping a prospect

Sender Message Tom says: Hi, I’m the live website attendant. Welcome to [car dealership]! How may I assist you today? Andy Sernovitz says: Do you sell [make of car]? When is the least crowded time to come by? Tom says: I’d be more than happy to help you out with that. May I have your […]

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