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Tag Archives: Sernovitz

Free Book Contest: Back of the Napkin by Dan Roam

You absolutely have to read Back of the Napkin by Dan Roam.  It’s one of the most fascinating books I’ve read.  You’ll learn how to share ideas, sell more, and rally people to your cause. We’ve got 10 copies to give away. To enter the contest – tell a friend about the book.  Use the […]

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Winners of the Seth Godin Book Contest

Congratulations to Eric Beato, Matt Horne, Jeff Kitchen, Brandon, Mark Waldman, Dusty Rhoades, Lynn O’Connell, Pat Lee, John Chase, and Alex. You won Seth’s new book Tribes. Stay tuned for our next book contest: Back of the Napkin by Dan Roam.

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Can word of mouth marketing get me in trouble?

Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it's time for a review. (See update below.) 1. Word of mouth marketing is safe and legal. Honest word of mouth marketing is when you inspire your fans […]

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When is the last time you sent a gift for no reason?

Saul Colt of FreshBooks heard that I love the gourmet hand-made mustard from Kozlik’s in Toronto.  So he sent me some. I thanked him, of course. But I’m also blogging about it, I tell friends, and I’m much more aware of everything FreshBooks does. Now I’m a fan, not an acquaintance. Never, ever send a […]

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Is viral marketing the same as word of mouth?

Seth Godin writes today that viral marketing is not the same as word of mouth. Paraphrasing: he says that word of mouth is a diminishing function that dies as it gets passed along (I assume he’s referring to offline WOM), and viral picks up steam as it travels. (Read the full post here.) I see […]

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Barnes and Noble: Get into the community

Imagine if every company had someone in every town whose only job is to make customers happy. That’s what Barnes and Noble does with their very cool “Community Relations Managers.”  Most stores have one.  Their job: Host local events, handle special requests, and basically do anything that helps bring books into the community.  I love […]

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