[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Space is a highly valued commodity that most businesses have. And often, when you share it with another group, cool things […]
Newsletter #960: The “Permission is Powerful” Issue
October 24, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some businesses have well-meaning-but-actually-dumb rules. If you’ve ever seen a “no pictures” sign on the wall or an “extra charge for […]
Newsletter #958: The “Something Extra” Issue
October 10, 2013
[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Some little extras you expect, like continental breakfasts at your hotel and fortune cookies at a Chinese restaurant. But it’s the […]
How to make talking about you feel great
July 9, 2013
This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day. Word of mouth marketing is about the customer. People share your message when it says something about them as individuals, not just something about the company. Here are three ways to do […]
The difference between sharing and not sharing is how easy you make it
May 16, 2011
Is someone going to share your video, your blog post, or your idea? Maybe … if it’s not a pain. I’ll share your blog post on Facebook or Twitter — if you have a Facebook or Twitter button right on the post. I’ll embed your video in my blog — if you make it look […]
How well does your stuff share on Facebook?
August 9, 2010
Try to share your own web page on Facebook. Do you get a good image, a clear headline, and great text? Or does the sharer need to clean it up? Look at the example below. A ready-to-share complete pitch without any editing. Lesson: Make it easy for your fans to make you look good.
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