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Tag Archives: Shop.org

The big ideas behind a great word of mouth marketing program

I had the honor of keynoting Shop.org‘s Annual Summit last week, and in my talk I covered the big ideas behind all great word of mouth marketing programs. Thanks to Shop.org’s Jennifer Overstreet for capturing a bunch of them: Word of mouth topics are always portable, repeatable and emotional. For example, when Apple started selling […]

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Shop.org Webinar Series Feb 24, (Virtual)

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