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Newsletter #1013: The “Signs” Issue

[Welcome back to the Damn, I Wish I’d Thought of That! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You can do a lot with a sign to make it more remarkable. Here’s how three companies used them to help […]

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Are you asking or ordering?

If you want people to help you — ask them nicely.  Please and Thank You go a long way. This sign (at the Denver Science Museum) does a great job. It asks you to help — which makes you feel like a good person doing someone a favor. I bet it works a heck of a […]

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Make everyone feel a little better

Counting your stuff in the express line is always a source of tension. So is counting the stuff of the guy ahead of you. But 3 letters make it go away — ish. That’s the change in this sign at Whole Foods. A looser policy won’t stop abusers, but neither did a firm rule of […]

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